<p>While it continued to operate with non-food activities in the first years, it shifted to the food sector, where we could provide branding in time.</p></br><p> Beta Gıda, the first company to bring imported tea to Turkey, introduced the Turkish structure to a different taste. The economic crisis in 1994 had a negative impact on Beta A.Ş as well as all other countries and made it compulsory to enter different markets. In the early 1990s, as a result of the disintegration process in the Soviet Union, Beta Gıda managed to achieve significant levels regularly and entered these markets. It was the first private sector establishment to bring tea to the disintegrated former Soviet Republics.</p>